Strategic Thinking

The oncoming end of third-party cookies in digital marketing for retargeting is nothing to fear. Several marketers have been pointing to long-term authentic content with SEO for more than a decade. Paid SEM doesn’t require third-party cookies either. Nor does...

We do not all have to sing kumbaya. I am not talking about touchy-feely exaggerated displays of kindness. I am talking about our core motivation and purposeful actions. Caring is not merely an emotion, but a deliberate choice we make to demonstrate our commitment to...

As a business owner or manager, you know that the success of your organization depends on many factors. You need to have a great product or service, a solid business plan, and a dedicated team. But one aspect of your business that is often overlooked is culture....

The world's largest manufacturer of motorized RVs trusts Momentum Marketing Consultants with its North America-targeted SEO and SEM. We started working this with this company less than two years ago. They listened to the importance of fine-tuning their online...

It doesn’t matter what channel you use to reach your audience. It’s about the message. And developing the right message is not as easy as one thinks. We’ve had several speakers at AMA Michiana who have reiterated on some level that it’s the story that matters. Facts...

Recently, a wonderful organization gave me and my art director the opportunity to create a new look and messaging for its 30-year anniversary event. We researched history and our targeted audience and developed a fresh campaign. It was well received. But one person...