Developing and executing a “real” digital strategy as a consultant to local and national businesses and organizations among diverse industries and budgets.

Combining SEO and SEM with Display Ads through Real Time Bidding using multiple ad networks.

Target audiences throughout our brands and throughout several of the top national and international Digital Advertising Networks. Focus marketing based on geography, demographics, and web behavior as well as keyword searches – optimizing delivery.

Leading the establishment of WSBT.com’s “Digital Marketing Group,” which has dramatically set new records for the department and our clients in April 2013 – I continue to grow business for the TV station as well as its clients.

Playing a major role in this “digital marketing agency” within WSBT-TV and in partnership with Schurz Communications, I successfully manage and cultivate local, regional and national campaigns.

I had the privilege of being on the executive team that redefined the company’s vision and mission statements and adjusted operational management to better adapt to an incoming digital world. The majority of the work was in 2005 and 2006, when we developed several cross-departmental teams with a couple dozen employees and conducted brain-storming sessions, explored processes and new needs to make sure that the organization could develop a business model that would allow it to survive and thrive despite a major decline in physical subscriptions and “hard copy” readership.

• Introduced web-video-print programs, bringing $30K in nontraditional revenue, with additional grants to local middle school libraries
• 5 first place marketing awards among Midwest newspapers through three years (Central States Circulation & Marketing Association)
• Invited speaker for successful marketing programs at National Newspaper Association Conference in Charleston, SC
• Employee of the Year in 2004 (Kachina Eagle Award)
• directed and coordinated art & copy for billboard, radio, direct mail, promotional events, rich media, video for targeted, synergistic, user- and revenue-generating campaigns
• moved paid distribution from 83% to 98% from 2004 to 2006
• Grew single copy newspaper sales $3K average per month through relationships with vendors, marketing programs, and successful product placement from 2005 to 2006
• Transformed Total Market Coverage product (free weekly paper), saving $40K annually in production costs, while adding premium advertising sales opportunities in 2006
• Pushed Executive team to Introduce reader-generated photos online and in print (a new concept at the time) 2004-2006
• Created a positive culture in my departments and throughout the company based on a third-party culture survey throughout the entire organization (2005)